About Be by Common Album
Be is the sixth studio album by American rapper Common. It was released on May 24, 2005, by Geffen Records and GOOD Music. The album was primarily produced by rapper Kanye West, with additional production from frequent collaborator J Dilla. It debuted at number two on the US Billboard 200, with first-week sales of 185,000 copies in the United States. The album is Common's second album to sell over 500,000 copies (over 800,000 copies sold), becoming a certified gold by the Recording Industry Association of America (RIAA). Be was also a critical success, receiving acclaim and accolades from several critics and music publications. The album received a perfect "XXL" rating from hip-hop publication XXL and was deemed Common's magnum opus by HipHopGoldenAge. Be was touted as Common's comeback album after the commercially disastrous Electric Circus. His previous album lacked promotion following MCA Records's absorption under Geffen. His new alliance with Kanye West helped to spark public interest in the project, as the album was produced by West and released by his own label GOOD Music. "I met Kanye in '96…" he said. "He was still in high school. He used to come around No I.D.'s house, a guy that used to produce for me. The thing I noticed about Kanye was that he could really rap! He had some kind of hunger that I hadn't really seen before." "He's today's Marvin Gaye of rap," West enthused on a DVD accompanying a deluxe edition of Be. "Buy the album. If you in a situation where you can barely buy groceries, burn the album." The results show that Common was clearly aware, and perhaps agreeing, with the negative criticisms about Electric Circus. In comparison to that album, Be is lean, immediate, and commanding, yet also restrained in its musical ambitions. Many believe it to be his safest album. Of the reaction to the album, the rapper said: "I don't think Electric Circus was as focused. Though I'd done some progressive hip-hop, people know me as the b-boy. When I showed them something different, a different style of b-boy, there were like, "Hold up. You can be Afrocentric, but what's this rock shit that you're doing?" Many of the beats created by West, and which Common rejected for the project, later appeared on West's studio album Late Registration. In an interview with AllHipHop, Common denied that the album title stood for "Before Erykah." Common explained the concept and the album title in a 2005 interview for SixShot.com: "I named it Be to be who you are, man, and be able to be in the moment and not try too hard. Be is another way of saying just do without trying hard, like I said, natural and be true to the core of who you are; and this album, I wanted to just be and not just go and exist as just an artist, not worried about the past." Common gave his reasons for featuring controversial spoken word recording artists, the Last Poets, on the album's first official single, "The Corner": "They gifted at writing. They voices is incredible. They took my song to a higher level. And that's what hip-hop was about to me. It would have a message. It would take you to the next place. It was fresh as people say -- something new. They brought newness to what "The Corner" was and they also brought some nostalgia, too. Just them being from the '70s and being used in hip-hop and their spirit brought something pure to it. They gave me a better understanding of the corner after that. I knew those who had been listening to hip-hop would know who the Last Poets were and if they didn't they would feel it in their souls sooner or later. And I also felt good about introducing some of the youth to the Last Poets." "Go" was the album's second, and highest charting single. The song featured Kanye West and John Mayer, however all the verses are performed by Common with West and Mayer ad-libbing in the chorus. The video for the song included shots of Common surrounded by numerous models. The album's third single, "Testify" received a type of promotional video known as a "mini-movie"; a term coined by Michael Jackson to describe a music video with a complex plot and a suitably long running time, often with intermissions between the song's parts. The video featured acting parts from Taraji P. Henson, Bill Duke, Steve Harris and Wood Harris, and received notable spins on specialist channels such as MTV2. The song samples "Innocent Til Proven Guilty" by Honey Cone. Common's lyrics on Be earned him the Lyricist of the Year award at the 2006 BET Hip Hop Awards. In 2012 Complex called the album one of the classics of the last decade. The album was also included in the book 1001 Albums You Must Hear Before You Die.
