Mark Ian Hoyle (born 12 April 1987), better known by his online pseudonym LadBaby, is an English YouTuber, musician, and blogger. His content focuses on his experiences as a father and is usually filmed in collaboration with his wife, Roxanne. The couple have had the Christmas No. 1 on the UK Singles Chart every year from 2018 to 2022 with the novelty songs "We Built This City", "I Love Sausage Rolls", "Don't Stop Me Eatin'", "Sausage Rolls for Everyone" and "Food Aid". This made them the first musical act in British history to secure five Christmas No. 1 hits, surpassing the record set by the Beatles, who had four Christmas No. 1 songs in 1963, 1964, 1965 and 1967.