Allure by JAY-Z Song Info
Jay-Z ruminates on the old high of dealing drugs: O' lost, and by the wind grieved, Ghost, Come back again! This is Jay’s favorite Jay-Z song. He said so himself while performing it at the AMEX Sync show at SXSW on March 12, 2012. Pharrell Williams explained how he wanted to give Jay an “emotional” record in the same vein as his two “Dead Presidents” cuts. “With ‘Allure,’ I just wanted to hear him rhyme over something emotional, because he killed ‘Dead Presidents'… one and two, he’s crazy with a crazy sick night club record, but when he goes emotional, it’s unbelievable. It’s like he connects with a couple past lives.”